VidCon 2014: YouTube Rolls Out Suite of Creator Tools
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- June 27, 2014
By James DeRuvo (doddleNEWS)
This week is VidCon… or as I have come to call it… VidStock. Created by John Green (The Fault of Our Stars) and his brother Hank, VidCon is an annual gathering of YouTube creators, viewers, supporters, just about anyone else who spends time every day on YouTube creating and watching videos for fun or profit. Part fan convention, part educational weekend, VidCon shows how viewers can become Content Creators and how they can even make a living at it (or not). It’s all about passion. And YouTube decided to turn it into their premiere showcase for new tools and tricks that they believe will help Content Creators make their videos not only more awesome but how to make a living YouTube… 3-4 minutes at a time.
We came to Anaheim today to offer them a sneak preview of new features and updates we're releasing in the coming months. Here's a look at the things we've been working on to help you make more your videos even more awesome, to reach global audiences and grow your businesses on YouTube. - YouTube Creator Blog
After previewing their plans last month, YouTube announced yesterday, a veritable laundry list of new tools for everything from Creating to Crowdfunding yesterday, with tools that included an audio library of sound effects; support for 60 frames per second video; and even a new feature called Fan Funding, in the hopes that it will keep audience members on YouTube longer; and Creators keeping their solutions to needs all in house.
Here’s a breakdown:
- YouTube Creator Studio- The YouTube Creator Studio is an app that will give Creators access to analytics, tools to manage your videos and more. It’s currently on Android, but YouTube plans to launch it for IOS in a few weeks. Until then, YouTube says it has redesigned the desktop version of Creator Studio and it’s available right now.
- Expansion of the YouTube Audio Library - YouTube’s audio library has hundreds of royalty free songs that users can employ as soundtracks for their videos. Now they are expanding that with more audio tracks, and a sound effects library of over 7500 unique recordings of everything from zombie screams to fighter plane flybys.
- Fan Funding – Knowing that fans of YouTube Channels are also supporting Creators through crowdfunding sites like Kickstarter, Indiegogo, and Patreon, YouTube wants to bring that funding in-house and offer a portal directly through the Creator’s channel. Called Fan Funding, it will be an option where fans can contribute directly through the Creator Channel, at any time and for any reason. It’s currently being tested by a host of prime YouTube Creators, but users can sign up for it here for the Beta test.
- Creator Credits - YouTube says that Creators already give “shout outs” in the video description, but their vision for Creator Credits is to allow users to find out what other collaborators are up to through a simple click on the embedded link of the screen.
- Crowdsourced SubTitles – Knowing that YouTube is a worldwide portal, YouTube wants to empower Creators to use their worldwide audience as the most convenient way to provide subtitles. “Automatic speech recognition and automatic translation on YouTube can help,” writes the Blog, “but your fans can do an even better job. In the coming months, your fans will be able to submit translations in any language based on the subtitles or captions you've created, helping you reach even more viewers.”
- Info Cards - There’s not much details on this other than their new interactive Info Cards will have a clean look and be cool, and will work across multiple platforms.
- SiriusXM & YouTube - YouTube also announced a new show on Sirius XM called “The YouTube 15,” which will be hosted by Creator Jenna Marbles and will feature music from the rising stars of YouTube.
- Expanded playlists - YouTube plans to streamline the playlist process in an effort to help Creators finding new audiences and get better analytical results
YouTube is also looking for feedback on which new features work, which don’t, and what other features Creators would like to see. And as such, they’re hoping that fans and Creators will give them comments either through Google+ or Twitter.
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