Spider-Man May Swing Over Beijing In New Chinese Theme Park
-
- October 14, 2014
Spider-Man could soon swing over Beijing, chasing villains through a $3.3 billion Universal theme park aimed at capitalizing on China's rising middle class and growing demand for all things animated. China has been a major booster of animated movies such as "Transformers: Age of Extinction" which was partly filmed in China and "The Amazing Spider-Man 2." Brand is becoming more important to Chinese market as its middle class pours cash into entertainment, and malls and parks across China are installing animation and cartoon-themed attractions to woo visitors, according to global architecture firm AECOM. Gary Goddard, founder of entertainment design firm Goddard Group in North Hollywood, California, says the Chinese film industry is set to overtake the U.S. box office in the next three years, leading to more demand for Western entertainment. He says the rising middle and upper classes have money to spend and they want to spend time together with their families.
