How Zalora Has Dominated E-Retailers

Zalora is a global e-commerce platform that has a market share of over 20% in Indonesia. The company, founded in 2012, is based in Jakarta, Indonesia. It has been expanding its presence across Asia. Zalora offers more than 10 million products from over 30 thousand brands worldwide. It is a global retailer focused on targeting fast growth and innovation to capture competitive market share based on its experiences and offers core area expertise areas.

While many companies have been using the Google Cloud Platform to drive digital transformation and health for years, few have utilized the serverless framework technology like Zalora. Here's a read covering everything you need to know about Zalora using the technology and how it has benefited the company.

Zalora deployed the technology in its business because it is an increasingly popular method of building businesses that treat the cost of lower overhead software development, creation, and deployment as variable versus constrained expenditures. The company uses AWS and Lambda technologies. AWS assists the e-retailer in ensuring that each consumer has a positive buying experience on their website. Zalora won't have any issues scaling the number of requests they receive, thanks to the combination of AWS and Lambda. Zalora can provide clients faster access to features thanks to a serverless architecture. It results in more satisfied consumers.

The e-retailer would have to work hard to compete with market leaders such as Amazon, but the technology has made it more accessible. Zalora has more accurate pricing models, which translates into a final product tailored to its customers' needs at competitive prices. It has helped the company streamline processes by automating specific tasks so that everyone from customer service staff to operations team members knows what they are doing.

Zalora might also have an advantage in machine learning because of its data, which will allow them to create better algorithms and make them work faster by having fewer data processing times, which brings more revenue for the company.

Benefits of the Technology

Zalora has recently expanded its business to China. Zalora has stated that they will be expanding the Chinese market and are already looking for ways to connect with local vendors. This expansion is crucial as it is a large market for e-commerce with a massive potential for growth. This will further help Zalora's revenue as more Chinese customers will be able to use the platform and pay their bills online. The expansion of their business into China is a good sign of their coming times' plans as they can compete against big companies like Alibaba and JD.com, dominating the Chinese market for many years ago.

In 2016, Zalora launched its app for iOS users, known as the "Zalo App," which allows users to buy online using a mobile device. It was initially available only on Android devices but later became available on both platforms (iOS and Android) in 2017. The mobile application also allows users to manage their account information, including shipping information, purchase history, etc., without logging into the website or app on devices such as smartphones or tablets. This is possible due to the serverless technology.

Conclusion

This technology has revolutionized the e-retail world and will continue to do so. It has helped Zalora solve most of the challenges that its competitors face and thus has helped with the growth in Asia and globally.