5 Secret Marketing Strategies To Get Noticed on TikTok

TikTok is all the rage these days. Whether you're a small business owner looking to sell a product or an influencer looking to sell yourself, TikTok will likely be the most fruitful path to success. Just think of Charli D'amelio or those jeans from Gap that TikTok promises will look good on everyone (if you haven't bought those, your willpower is admirable). The bottom line? TikTok can make you money.

If you're wondering what does gross income has to do with a social media app, then you probably don't know the secret marketing strategies that will help you get noticed on TikTok. Here's how you turn the internet into profit as a business owner or an influencer.

1. Use Strategic Hashtags

You probably already know what it means to add a hashtag to a post. However, using just any old hashtag on TikTok isn't going to get you where you need to go. While it seems to go against common sense, you shouldn't use the most popular hashtags out there, as your video will likely get lost in a sea of other creators' videos using that same hashtag. Instead, you should think critically about hashtagging less popular categories that are most relevant to your content. That way, your target audience will see your videos without having to look too hard.

2. Post Often

The way TikTok's algorithm works means that frequent posting will likely lead to better results; the more you post, the simpler it will be for users to find your account and tap that follow button. Don't worry about overwhelming or annoying your followers with content. They follow you because they want to know what's up with you or your business. Post to your heart's content, even if that means producing content two or three (or more) times a day.

3. Follow Current Trends

If you're on Tik Tok (or really just living in 2021), you've seen videos featuring popular trends: dancing challenges, before and after make-up or outfit videos, baking videos, and more that feature trending TikTok songs like "Blinding Lights" or "And It Went Like." Use these trends to your advantage and make content that fits seamlessly in. As cringey as some of the trends might be, they're trending because they're popular with TikTok users. However, trends can move fast; what's "in" one day might be totally "out" the next. Make sure you're paying close attention.

4. Use Comments 

Building up conversations with potential customers, fans, and other influencer or business accounts will foster mutually beneficial relationships. That's why it's important to use that comment section! Create videos that ask questions or spark conversations and encourage users to use your comment section to share their thoughts and feelings. This will keep them hooked on your videos and coming back for more.

Additionally, comment on other creators' videos. If you see content you like, make sure you make that known; if you comment positively on others' videos, they're more likely to do the same for you. What's more, TikTok ranks comments by the number of likes it receives; if you're commenting on a popular video, try to think of a witty quip that will garner likes. If you're a top commenter on a popular video, chances are users will click over to your page.

5. Partner With Other Creators

You can also form partnerships that go beyond comment-section relationships. Reach out to popular creators via email or DM and ask them if they're interested in creating a video with you or trying out one of your products for free and reviewing it for their followers. In other words, you don't need to reach viral fame alone; you'll have the most success when you work with others reaching for the same goals.

If you're looking to gain TikTok fame, look no further. You might never reach Charli D'amelio's level, but these marketing tips will allow you to create a TikTok presence that sells.