What kind of Advertising Technology Can Boost Your Business?

How did early marketers and businesses get the word out when they started selling their products and services? How did consumers learn about them?

Years ago marketing consisted of fliers, surveys, and good old-fashioned knocking on doors. Marketing was difficult and it was much harder for marketers to distinguish their products. Enter the telephone and subsequently the rise of telemarketing systems. Recently, the overuse of “robo dialers”, have influenced laws that may end this practice. After telemarketing, television was a breakthrough technology, that allow for millions of people at a time to view specific products through commercials and product placement. Although, audiences have a love/hate affair with product placement in film and television, this tool is still used today. Some of the most effective marketing strategies are “word of mouth” driven. Today, technology has given marketers the ability to advertise to consumers throughout their day.

How to utilize social media

Social media is one of the most popular ways to attract attention to a product or service among millennials. Platforms such as Instagram, Twitter, and YouTube are powerful tools. Social media marketing works by utilizing people called “influencers”. These are people who have built a following with their online persona. In some cases these are ordinary people however, celebrities also use social media to promote themselves and their products. This is the basis of social media marketing; to use a persons credibility as a marketing tool online. Companies pay the influencers to use their products on their social media platforms. All major and small organizations can benefit from the use social media marketing. Even companies with only one employee such as hair and makeup services. Social media marketing allows for instant feedback on a broad range of products and services also.

Tools of a digital market

Digital marketing tools such as chat bots help guide users through websites are a fairly new trend. These bots interact with the visitors to the sites that use them. The visitor can also ask the bot questions and get answers similar to Apple’s Siri according to Wordstream.com. Optimizing your site for a voice search engine to your website also adds a dimension to your business. These also work together with other voice activated systems such as Google and Alexia. Users can ask questions about the products on and learn more about the organization. Cookie de-duplication is also a helpful tool in digital marketing. According to Survey healthcare.com, this technology can recognize who is visiting your website, which is instrumental in determining the type of traffic a site is receiving. This information can also be used to help tailor to the unique needs of your customers and visitors to the site.

Types of internet ads

Internet ads can also be used to generate traffic for a business. They are similar to pop up ads because they loom in the background or foreground of just about all types of media. These ads are sometimes colorful one liners with pictures advertising the goods and/or services. These ads are sometimes PPC or pay-per-click ads that generate revenue based on traffic to the site or app. Every time a user searches on Google you can see Google ads. Bing ads are similar and they also are on the banner areas of the search engine. AdWords ads are found at the top of the search list. Advertisers can also pay for Facebook ads that are sponsored links to stories and articles. Tumblr ads have dollar signs on them that signify that they are paid ads. Banner ads can be placed on top, on the sides, or on the bottom of any webpage. Retargeting ads can read the history of a visitor and send them ads based on their browser. These retargeting ads are have a higher rate of conversions.

Did you get my email?

Email marketing is another way to generate business for your products also. This is a valuable tool because people usually check their email daily. This strategy can be used to send surveys, thank customers, and alert consumers to changes in merchandise or services. Mobile marketing is software engineered to directly send a text to a potential customer. These messages can offer deals and special coupons which can entice people to come in to the store.

Answering the big questions

The biggest question is which technology to use for your marketing needs? The answer is simple; the one your target audience uses and is within your budget. Once you understand who your consumers are you can advertise directly to them. For example, it can be difficult for a barber just starting out to get a commercial on network television. However, they can advertise for free on social media, send emails, and possibly get someone to create an internet ad. Today, people use technology for marketing because it is more efficient and effective. On an average organizations that are publicly traded spend at least 11% of their gross income according to vtldesign.com. Nuphoriq.com reports smaller businesses have to put at least 2%-5% of their revenue on marketing. The goal of marketing is to reach the target consumers who can benefit from their products. With this in mind, organizations must build systems that optimize traffic and identify their demographic.