Use Social Media to Build Awareness and Promote Your Art Class
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- April 14, 2016
- thalo
Social media is the best form of marketing you can have nowadays. However, with so many different platforms, it can be difficult to understand how to utilize the Internet as an art instructor. Here are some methods for building awareness and promoting your art class:
Choose a medium based on audience
First, you have to decide which social media platform is best for you. What kind of audience are you trying to reach? What age demographic? For example, 72 percent of adults use Facebook, according to Pew Research Center. In addition, 82 percent of online adults from ages 18 to 29, 79 percent from ages 30 to 49, 64 percent of those ages 50 to 64 and 48 percent of those 65 and older are on Facebook. Therefore, Facebook reaches just about every age bracket there is. This is the website where people of all ages are found. Instagram, Twitter, Pinterest and LinkedIn still have adult users, but their percentages of users are much lower than Facebook.
Cultivate a tone
Social media is more than just random posting. It's all about representing a certain brand, and that includes the creation and execution of a tone. If you're going to be posting things to Facebook, Twitter or Instagram, you want the voice to be consistent. Users won't respond to a voice or message that is all over the place. Cultivate a tone based on your brand, and be consistent throughout your presence on the Internet.
Post on Facebook to intrigue all age demographics.
Be visual
People like photographs. That's one of the reasons why Instagram is so popular. Therefore, if you're looking to self-promote and grab the attention of your audience, post visual images and videos. Plus, it's essential that you're active. No one will respond to an account that only posts once a month. The more you post, the better your chances are that something will catch your audience's eye.
That being said, don't overdo it. Stick to one platform on one account. Don't link up your tweets to a Facebook timeline or vice versa. You need original content for each site to build a committed following and hopefully spur interest in your classes.
Include a call to action
Because you'll be social-media marketing with an agenda, it's important that you include a call to action for your potential students. Give them plenty of information so they want to look for more information or sign up for one of your classes.
