4 Methods of Marketing as an Online Artist

As an artist, it can be difficult to market your work. This is especially true if you're just starting out and are working online. But whether you're a painter, photographer, choreographer, singer, actor, sculptor etc., you need to get your name out there. So, if you're looking for new promotion plans, here are four methods of marketing as an online artist.

1. Use AI

An artist's life is busy, to say the least. Between brainstorming, planning, casting, rehearsing/creating and distributing, there's little time left for the business aspects of professional creativity. Unfortunately, this may lead to a lack of proper marketing if it isn't addressed. Luckily, AI is now offering businesses the ability to promote sales automatically. If you have certain campaigns going on, an AI in marketing can analyze your prospects and influence your decisions. It can also handle basic tasks that would waste time otherwise. This leaves you free to work on the complexities of promoting your brand.

2. Make a Website

One of the most fundamental ways to market as an online artist is to create a website. This gives users the ability to learn about your art through a platform you control, which will probably be better than letting online reviews do the talking. First, find a platform to make it on. Many use companies that provide templates, which makes the process much user. Once you have a domain name and a format, start personalizing the site. You'll want viewers to enter it and immediately understand your brand. If you want people to see you as edgy and professional, use darker colors and a sleek design. Do the opposite if you have a quirkier aesthetic. After you've finished, put the link to your website everywhere you can. People that look you up should be able to find it easily.

3. Create an Online Portfolio

When it comes to marketing an artist's work, actual proof of that work is vital. Otherwise, a patron has to take your word for what that art will entail. That's unlikely to attract many buyers. So, you must create an online portfolio. This can mean many different things for various fields, but it essentially refers to a collection of your best work. You don't necessarily need to show an entire piece, especially if it could result in theft or copyright infringement, but you'll want to display an example of what you can do. For visual artists, this will probably mean pictures of various designs. For performance artists, it could be a reel of multiple performances. Just be sure that the end result is a clear picture of who you are and what you sell. After you've made the portfolio, you should spread it around and put it on your website.

4. Start a Blog

The artistic process is often intriguing, mainly because it's so individual. Even if two artists work in the same field, it's unlikely that the two creative processes will be the same. Therefore, you may find success through blogging about your art. This can be daunting, especially if you're not a writer, but it may generate interest in your work. Start off by finding a platform. You could either use your own website or create another one for the blog. Similar to the website, make the blog template indicative of your brand. Next, decide on what your blog will be about. Will it be updates on your various pieces? Will it be advice for other artists? You can even write analyses of certain pieces of art, but only as long as it relates to your work. When writing, use a casual tone of voice. You want readers to find your content engaging, so don't write like you're working on a college paper. If you speak from the heart, you're more likely to gain loyal followers.

It can be nerve-wracking to market your art, especially online, but it's necessary for growth. Stay true to your brand and get your name out there.